Final Compilation and Reflection (Creative Brand Strategy)

 

4 April 2023 - 25 June 2023 ( WEEK 01 - WEEK 12)
CHIN ZHI XIAN / 0344352
BACHELOR OF DESIGN (HONS) CREATIVE MEDIA / Creative Brand Strategy
Final Compilation and Reflection

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Creative Brand Strategy Task

Task 1A & 1B - Case Study & Campaign Proposal

Task 2A & 2B - Ideation and Art Direction

Task 3- Campaign Branding

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Instruction

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Task 1A - Case Study

Figure 1.1

Case Study Nintendo Switch Presentation Slide (PDF)

Task 1B - Campaign Proposal

Figure 1.2

MUJI Nourish Presentation Slide (PDF)

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Task 2A & 2B - Ideation & Art Direction 

Figure 1.3

MUJI Nourish Ideation & Art Direction Presentation Slide (PDF)

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Task 3- Campaign Branding (Creative Brand Strategy)

Logo 

Figure 1.4

Logo (White Version)

Figure 1.5

Logo (Black Version)

Figure 1.6

Logo (Colour Version)

Figure 1.7

Logo Digitalize Final Version 

Merchandise 

Figure 1.8

Apron Mockup

Figure 1.9

Reusable water bottles

Figure 2.1

Lunch boxes

Figure 2.2

Lunch boxes beg

Figure 2.3

Glass Containers

Figure 2.4

Reusable shopping bags

Figure 2.5

Cook Book

Figure 2.6

Merchandise Mockup

In-Store Display

Figure 2.7

Bunting 

Figure 2.8

Banner 

Figure 2.9 

Poster 

Figure 3.1

Display Design

Figure 3.2

Banner Mockup

Figure 3.3

Poster Mockup

Figure 3.4

Bunting Mockup

Social Media

Figure 3.5

Nine-square grid social media posts

Figure 3.6

Description Cover Page

Figure 3.7

Description Page 2

Figure 3.8

Description Page 3

Figure 3.9

Description Page 4

Figure 4.1

Description Page 5

Figure 4.2

Description Mockup

Figure 4.3

Healthy Recipe Cover Page 

Figure 4.4

Healthy Recipe Page 2

Figure 4.5

Healthy Recipe Page 3

Figure 4.6

Healthy Recipe Page 4

Figure 4.7

Healthy Recipe Page 5

Figure 4.8

Healthy Recipe Page 6

Figure 4.9

Healthy Recipe Mockup

Figure 5.1

FAQ Cover Page 

Figure 5.2

FAQ Page 2

Figure 5.3

FAQ Page 3

Figure 5.4

FAQ Page 4

Figure 5.5

FAQ Page 5

Figure 5.6

FAQ Mockup

Figure 5.7

Merchandise Cover Page 

Figure 5.8

Merchandise Page 2 

Figure 5.9

Merchandise Page 3

Figure 6.1

Merchandise Page 4

Figure 6.2

Merchandise Page 5

Figure 6.3

Merchandise Page 6

Figure 6.4

Merchandise Page 7

Figure 6.5

Merchandise Page 8

Figure 6.6

Merchandise Mockup

Recipe 

Figure 6.7

Recipe Cover Design 

Figure 6.8

Recipe Back Design 

Figure 6.9

Recipe Design (PDF)
FlipBook Link

Promotional Video

Figure 7.1

Promotional Video

Website

Figure 7.2

Website Landing Page

Figure 7.3

Website Event Page

Figure 7.4

Website Recipe Page 1

Figure 7.5

Website Recipe Page 2

Figure 7.6

Website Recipe Page 3

Figure 7.7

Website Recipe Page 4

Figure 7.8

Website Recipe Page 5

Figure 7.9

Merchandise Page 1

Figure 8.1

Merchandise Page 2

Figure 8.2

Merchandise Page 3

Figure 8.3

Merchandise Page 4

Figure 8.4

Merchandise Page 5

Website Mockup

Figure 8.5

Merchandise Mockup #1

Figure 8.6

Merchandise Mockup #2

Figure 8.7

Merchandise Mockup #3

Final Outcome

MUJI Nourish by Chin Zhi Xian (Sky)