Final Compilation & Reflection (Minor Project)

3 April 2023 - 16 July 2023 ( WEEK 1 - WEEK 15)
CHIN ZHI XIAN / 0344352
BACHELOR OF DESIGN (HONS) CREATIVE MEDIA 

Minor Project

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Instruction

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Minor Project

MIRO BOARD

Week 1

We had to form our groups after receiving the brief on Tuesday. I went to Cool Daddy but the group was not finalized yet. After some fidgeting, we finalized our members by Friday. Tan Yi Yun, Sim Chze Huang, Chung Jia Xuan(Emeline), Luisa Audey, Caelan Ng and I formed a group. Tan Yi Yun was appointed as the group leader for this project.

Week 2

During school hours on Monday, we have to start our research in class after the lecture. Our group wasn't going very well, so we decided to split the research so we could find it easier. We later moved faster because of the direction. We uploaded our own research on our personal boards on the group's Miro board. Not only that, we are still in the circle because of Stroller and wagon

Figure 1.1 

Individual studies

Week 3

Below are the summary of the contextual research and the top 5 best companies we found. I am in charge of surveying Wonderfold and Evenflo.

Figure 1.2 

SUMMARY OF CONTEXTUAL RESEARCH

Figure 1.3

Top 5 Wagon Brand

After we showed Mr Mike our final research, Mr Mike asked us to study further and also explained the difference between a stroller and a wagon in more detail he also tell us to do a table of the comparison for the Top 5 brands.

At the same time, he also told us that this Friday he will have an online meeting with our customer Ms Zae, and in week 4, he will also have an offline meeting with our other customer Mr Damien in the maker space to understand their product needs. So Mr Mike asked us to prepare questions to ask two customers.

Below is week 3 Friday we get the answer when meeting with Ms Zae.

Figure 1.4

First Meeting with Client, Ms Zae

Week 4

When we received the feedback in Week 3 from Mr Mike, we started to do the table of comparison and also brand positioning. 

Below is the table of comparison and brand positioning:

Figure 1.5

Table of Comparison

Figure 1.6

Brand Positioning

Summary:

Wonderfold has the most versatile feature and balanced pricing among the comparison. The Evenflo stroller is the most affordable option on the roster, priced at $319 USD, while still offering a range of features and great value. It is also the most sustainable stroller with a projected service lifespan of up to six years. Keenz focuses on marketing with high-quality advertisements, social media posts, and a well-designed website. It is the most functional stroller with removable seats, baskets, and canopy, adjustable handlebars, and durable wheels. The Joey stroller is the most convenient with its easy packability, storage, and cleaning. Veer offers the highest level of safety, with a 3-point harness, footbrake, sun protection, and aircraft-grade aluminium construction, making it certified by JPMA.

Each stroller has its unique selling points, catering to different needs and preferences. As designers, we can utilise these selling points or avoid having the same marketing approach as this product to ensure our future.

Mr Mike says we can start to do our survey question form but before we send it out we need to send it to Mr Mike a check.

Friday Meeting (Week 4)

Next, we will have a meeting with Mr Damien at Taylor's Maker Space.

Below is the question we asked and we get the answer from Mr Damien.

Figure 1.7

Second Meeting with Client, Mr Damien

Week 5

After we get the feedback from Mr Mike, we plan to do two types of survey, which is the interview and a survey form. After we were done planning, I start to create some survey form questions. 

Below is the Interviewer that we wanted to interview and the survey form question.

Figure 1.8

Survey Form Questions (PDF)

Mr Mike say we need to remove some of the questions because some of the questions is not related to our brand so tell us don't waste time doing an analysis for the questions that I prepare.

Week 6

This week will be rushed because we have a presentation in week 9 so we have to send out the form and let Daddy help us to fill it.

At the same time, I and Luisa were preparing the user journey map. This is my second time making the user journey map so I hope I won't do the wrong thing.

Below is the User Journey Map:

Figure 1.9

User Journey Map

Week 7

Before we wait for the result of the survey form, me and Sim Chze Huang starting do the Logo Design for the Brand but before we do, we all discuss about to change the brand name because Cool Daddy is a bit too simple so we all vote for the Logo name.

In conclusion, my group voted for the logo name that I name which is "DadVenture".

After we finalize the logo name we start to do the logo for the DadVenture.
Below is the logo that I design it:

Figure 2.1

Logo #1

Figure 2.2

Logo #2

Next, I and Chze Huang ask our groupmate to choose for the logo that we design and then the final vote was Chze Huang to design the logo.

Figure 2.3

Logo #3

At the same time, I also design the three versions of the Key Visual.

Figure 2.4
Key Visual Version 1

Figure 2.5
Key Visual Version 2

Figure 2.6
Key Visual Version 3

Week 8
This week we finally get the final results for the survey Google form, and yi yun gives us some mission to do the analysis and summary for the survey. I be sent to do Section B: Life Style. For this week I will be so angry because we have 2 members which are Afif and Caelan didn't do their part and then the presentation is next week so I need to handle their part which is Section E: Usage and Section F: Preference.

Figure 2.7

Data Analysis of Survey Form

Summary of Survey:

The survey collected demographic data from 57 respondents, with the majority being middle-aged fathers earning middle income. The survey revealed that kids' wagons are popular, but 82.5% of respondents have not purchased one. The majority of the respondents prefer modern and practical wagons with an emphasis on safety and durability. The respondents prioritise spending time with their children and prefer outdoor activities, with cooking, cleaning, and childcare being the most common household chores. They also bond with their children through activities such as going for walks, playing games, and watching movies, and maintain physical and mental health through sports, outdoor activities, and creative pursuits. The participants commonly use the wagon to transport groceries, and there is interest in using it for recreational purposes. The majority preferred colour for a wagon is not specific, with a fairly even split between those who prefer in-store shopping and those who prefer online shopping. Finally, the most popular price range for a multifunctional kids' wagon is between USD 101 and USD 500.

Week 9

This week is the presentation day for us to present the proposal to our clients Mr Damien and Ms Zae.

Below is the presentation slide for the proposal.

Figure 2.8

Presentation Slide (PDF)

Feedback from Mr Damien and Ms Zae

• Surprisingly the clients did not have many questions about the art direction.
• They only want to reassure us what type of colour palette we are going for.
• The key visual may be updated according to the colour palette we have chosen.
• The minimalistic logo is easy to remember.
• They were excited to see what we could produce in the following weeks.

Week 10

For this week, I'm starting to help Chze Huang and Luisa to generate some microsite and Kickstarter photos and the angle of the kid's wagon. o be honest, these photos and the photo for the wagons are really hard to make because some of the styles I need to make it same and some of the photo get from their competitor (Wonderfold), and also 3D angles I take in the screenshot and make it in clearly and change some background and add the asset.

Below is the photo that I generate it:

Figure 2.9

Landscape #1

Figure 3.1

Landscape #2

Figure 3.2

Landscape #3

Figure 3.3

Landscape #4

Figure 3.4

Landscape #5

Figure 3.5

Landscape #6

Figure 3.6

Landscape #7

Figure 3.7

Landscape #8

Figure 3.8

Landscape #9

Figure 3.9

Landscape #10

In this photo, I take off the original logo and put it in our DadVenture Logo and change the background. The reason we take the Wonderfold product landscape image is that our client hasn't come out of the prototype so it is really hard to let us take a photo we just only can take some photo on the internet and edit it and change some backgrounds.

Below is the 3D Wagon angle that I take from Wonderfold 3D:

Figure 4.1

Kids Wagon Angle #1

Figure 4.2

Kids Wagon Angle #2

Figure 4.3

Kids Wagon Angle #3

Figure 4.4

Kids Wagon Angle #4

Figure 4.5

Kids Wagon Angle #5

Figure 4.6

Kids Wagon Angle #6

When I was done with the wagon and the landscape photo, Luisa and Chze Huang ask me to generate 3 wagons which are a pet version wagon, a grocery version wagon and a camping version wagon. Not only that, I tell Caelan to help me to draw some assets that can apply it the version wagon and then I go to the AI generate website to help me generate the drawing that Caelan draws for 3D Modeling.

Below is what I did it:

Figure 4.7

Camping Version Wagon (3D)

Figure 4.8

Grocery Version Wagon (3D)

Figure 4.9

Pet Version Wagon (3D)

Figure 5.1

Bell (3D)

Figure 5.2

Pet Drink Machine (3D)

Figure 5.3

Grocery Beg (3D)

Figure 5.4

Stove (3D)

Figure 5.5

Bone (3D)

Figure 5.6

Fan (3D)

Figure 5.7

Speaker (3D)

Figure 5.8

Table (3D)

Week 11
After I had done the editing for the photo, I continue to do my key visual. Mr Mike says my key visual looked too simple and my group leader Yi Yun also give me some ideas and say maybe I can include the motif that we generate.

Progression

Figure 5.9

Progression Version 2

Below is the version of the key visual:

Version 2

Figure 6.1

Key Visual #1 (Version 2)

Figure 6.2

Key Visual #2 (Version 2)

Version 3

Figure 6.3

Key Visual #1 (Version 3)

Figure 6.4

Key Visual #2 (Version 3)

Figure 6.5

Key Visual #3 (Version 3)

Figure 6.6

Key Visual #4 (Version 3)

Figure 6.7

Key Visual #5 (Version 3)

Figure 6.8

Key Visual #6 (Version 3)

Figure 6.9

Key Visual #7 (Version 3)

Figure 7.1

Key Visual #8 (Version 3)

Figure 7.2

Key Visual #9 (Version 3)

Figure 7.3

Key Visual #10 (Version 3)

Figure 7.4

Key Visual #11 (Version 3)

Figure 7.5

Key Visual #12 (Version 3)

Figure 7.6

Key Visual #13 (Version 3)

Figure 7.7

Key Visual #14 (Version 3)

Figure 7.8

Key Visual #15 (Version 3)

Figure 7.9

Key Visual #16 (Version 3)

Figure 8.1

Key Visual #17 (Version 3)

Figure 8.2

Key Visual #18 (Version 3)

Figure 8.3

Key Visual #19 (Version 3)

Figure 8.4

Key Visual #20 (Version 3)

Figure 8.5

Key Visual #21 (Version 3)

Figure 8.6

Key Visual #22 (Version 3)

Figure 8.7

Key Visual #23 (Version 3)

Figure 8.8

Key Visual #24 (Version 3)

Figure 8.9

Key Visual #25 (Version 3)

Figure 9.1

Key Visual #26 (Version 3)

Figure 9.2

Key Visual #27 (Version 3)

Figure 9.3

Key Visual #28 (Version 3)

Figure 9.4

Key Visual #29 (Version 3)

Figure 9.5

Key Visual #30 (Version 3)

Version 4

Figure 9.6

Key Visual #1 (Version 4)

Figure 9.7

Key Visual #2 (Version 4)

Figure 9.8

Key Visual #3 (Version 4)

Figure 9.9

Key Visual #4 (Version 4)

Figure 10.1

Key Visual #5 (Version 4)

Figure 10.2

Key Visual #6 (Version 4)

Figure 10.3

Key Visual #7 (Version 4)

Final

Figure 10.4

Final Outcome Key Visual

At the same time, Yi Yun and I were also in charge to do the promotional Video, I was in charge of the storyboard and the composition asset for the promotional Video.

 

Progression

Below is the storyboard of the promotional video:

Storyboard

Figure 10.5

Storyboard Promotional Video (Page 1)

Figure 10.6

Storyboard Promotional Video (Page 2)

Week 12
For this week, I continue to make the composition for the promotional Video.

Promotional Video Composition

Figure 10.7

Promotional Video Composition (Progression)

Figure 10.8

Promotional Video Composition

Mr Mike suggests we add more motifs and make it more interesting.

After I had done the key visual, I faster move to the Social Media posting.

The Social Media post that I in charge is:

• Product Showcasing Post (x6)
• Influencer Post (x3)
• Online Review Post (x3)

Progression 

Figure 10.9
Product Showcasing (Progression)

• Product Showcasing Post (x6)
  
  
  
  
  
  

  Figure 11.1
  Product Showcasing Row 1 (Progression)

  
  
  

Figure 11.2
Product Showcasing Row 2 (Progression)

Final
Row 1

Figure 11.3
Product Showcasing Row 1 (Post 3)

Figure 11.4
Product Showcasing Row 1 (Post 2)

Figure 11.5
Product Showcasing Row 1 (Post 1)

Row 2

Figure 11.6
Product Showcasing Row 2 (Post 3)

Figure 11.7
Product Showcasing Row 2 (Post 2)

Figure 11.8
Product Showcasing Row 1 (Post 1)

Week 13

After receiving the feedback from Mr Mike, me and Yi Yun starting to discuss the composition of the promotional video.

Below is the final of the composition:

Final

Figure 11.9
Final Composition (Promotional Video)

Script:

Welcome to DADVENTURE, where we proudly introduce a new era of sleek wagons designed for you and your family. Our fully modular wagons boast a high-quality frame and effortless control over rough terrain. With our sleek and modern design, versatile utility, and unwavering commitment to quality standards, our wagons are the ideal choice for dads. Whether you're transporting your kids, groceries, or even your beloved pets, rest assured that DADVENTURE has got your back. So are you waiting for? Dad up your game with DADVENTURE today!

Progression
After I done the composition, I continue to do my next social media post that is

• Influencer Post (x3)

Below is the influencer that I choose:

Figure 12.1
Curtis Fu

Figure 12.2
Pierre Liu

Figure 12.3
Randall Park

Figure 12.4
Influencer Post (Progression)

Figure 12.5
Influencer Post Version 1 (Progression)

To be honest, this is a big challenge for me because I need to find which of the influence have kids and also they also promote the kid's products or wagons finally I found these three influencers which is Pierre Liu, Randall Park and Custis Fu.

Final Outcome

Figure 12.6
Influencer Post (Post 1)

Figure 12.7
Influencer Post (Post 2)

Figure 12.8
Influencer Post (Post 3)

Week 14
This week is a busy week because we leave a lot of the thing which is Online Review Post so I volunteer to get this job to design the online review post.

Progression

Figure 12.9
Online Review (Progression)

Final
Below is the final outcome of the Online Review Post:

Figure 13.1
Online Review (Post 3)

Figure 13.2
Online Review (Post 2)

Figure 13.3
Online Review (Post 1)

Below is the promotional video that my leader Tan Yi Yun edit it:

Figure 13.4
Promotional Video

After doing the online review post and promotional video, I started to do the Brand Guidelines for the DadVenture Brand.

To be honest, this is also a challenge for my laptop because I need to include how to use the logo colour, logo space, the correct way for the logo, and merchandise so it will make my laptop so heavy and hard to edit it.

Progression
I separate it into two ai files to make sure that laptop can handle the file.

Below is the Brand Guideline progression:

Figure 13.5
Brand Guideline 1 (Progression)

Figure 13.6
Brand Guideline 2 (Progression)

When I doing the Brand Guidelines I found a problem with Stationery Part - Letter head and Envelope. For this part, Chung Jia Xuan help me to prepare the mockup and the graphic design but she didn't do well because she didn't give me the back version so I do it myself.

Below is the mockup that I make it:

Figure 13.7
Envelope Mockup

Figure 13.8
Letterhead mockup

Final Outcome

Below is the Final Outcome for the Brand Guideline:

Figure 13.9
Brand Guideline (PDF)

At the same time, we prepared everything so our last step will be doing the Presentation Slide

Below is the Final Presentation Slide:

Figure 14.2
Final Presentation Slide (PDF)

Week 15
For this week is our last presentation week, and our group is group 2 to present. After finishing our presentation, we received Mr Damien's and Ms Zae's feedback.

Below is the Feedback they give:

• Mr Damien likes the colour usage
• The microsite demo video is good and they would like to keep it for reference
• The overall idea is good and well-presented
• Sadly the manufacture of the product prototype is still in progress, or else they would want to launch what we have done on Kickstarter immediately
• Whoever is interested to work with them can contact them in the future

Below is our final slide (Proposal & Final) and Project Tracking Document

Figure 14.3
Final Tracking Document (PDF)

Figure 14.4
Final Proposal & Presentation Slide (PDF)

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Reflection

Week 1

To successfully finish a significant assignment, we were instructed to put together a group of five to seven people. Because this was the first time that I had worked with students from such a wide range of fields, including pros in digital animation, entertainment design, and UI/UX, I was both extremely thrilled and a little bit frightened. Because we needed to teach our team members about the brand, this project was also difficult for our graphic design students, but I was eager to put in the work to make sure that we were able to produce excellent output.

We had a preliminary conversation to ensure that everyone was on the same page about the requirements of the project. Even though the members of our team came from a variety of backgrounds, the conversations we had were really productive. We decided to build a group conversation on WhatsApp in order to make it easier for the team to communicate with one another and to guarantee that everyone is aware of the objectives of the team and has the ability to provide information in a timely way.

When we had our initial consultation with the customer, I was really pleased to see that everything was going swimmingly. We make a concerted effort to learn what our customers' expectations are and carefully record them. I am anticipating that our team will do well in this project, and I also anticipate that I will be able to make a contribution of my own to the project. I have faith that we will be able to produce a fantastic brand design proposal if we work together effectively and put in a lot of effort . Week 2

After each member of our group had conducted their own background research, we met with our professors and used Miro to compile and summarise the secondary material. The work required us to determine the five most popular station wagon brands on the market and conduct a comparative study of their respective offerings. By going through this process, we will have a greater understanding of the advantages and disadvantages of each brand now available on the market, allowing us to make more informed judgments on product positioning and marketing. In addition to this, we investigate how customers react to a variety of goods and business opportunities so that we may spot opportunities for expansion and make decisions based on empirical evidence.

We got a peek at the initial version of the station wagon that was being constructed at Makerspace during the meeting on Friday to discuss the development of the project. In addition to that, we were able to meet Mr Damien, who is our client. Because they were still in school at that time, none of our employees had to come to work yet. Due to the urgent nature of the situation, Mr Damien shared with us his motivation and anticipation for promoting the product, which is intended for hip fathers who are prepared to take an active role in parenting and provide for the requirements of their children. Even though we have only seen the initial iteration of the product, which is a children's station wagon with just two seats, we are nevertheless able to predict the difficulties that may arise when rolling out the final version of the product.

Following the conclusion of the meeting, we carried on the conversation at the Makerspace. The day before we started talking about the survey, I had already compiled a list of 26 questions, developed a survey, and requested that members of my team examine it. The proactive members of the team, whose involvement and readiness to share ideas and thoughts help to build better surveys that provide more informative findings, have me both happy and appreciative. Because of this optimistic mindset, the workplace is transformed into a more collaborative and positive atmosphere, both of which are essential to the success of the team.

Despite this, I still have a few worries, the primary one being whether or not we will reach the required minimum number of survey replies. The process of locating young dads will be challenging for both locals and those who are not from the area, owing to challenges such as time limits, a lack of motivation, and worries about privacy. Because of this, we need to take preventative measures to establish trust with prospective participants, convey the importance of the study, and safeguard participants' privacy and confidentiality.

Week 3

We are permitted to publish our survey questions by our lecturer- Mr Mike. During the course of my investigation for the company, I was instructed on how to locate target respondents for online surveys. This necessitates having a grasp of the requirements that customers have, as well as determining who would be most interested in the product or service that is being provided. To begin, the assignment that was given to me was to locate those parent groupings. After that, the leader of our team assigned me to three different groups, connected with the group's administrator, and asked him if he could complete the survey form for us. Finally, he requested that I either join the management team or get in touch with them. Please send us a note so that we can more widely distribute the survey. We gave them a rundown of who we were and explained the reason for our inquiry, putting an emphasis on how crucial their comments were to us. When we have spoken with them in the past, we have made an effort to maintain an upstanding and Courteous demeanour out of concern that our communications may be interpreted as an attempt at fraud. Naturally, I also asked several of my pals to ask their fathers or brothers for assistance in completing the survey form with me. Even though one of my friends is already in Japan, I still have a lot of friends who are extremely active in helping me out, and this makes me very pleased. Week 4

We gathered roughly 57 answers and began data analysis. For reference, our lecture presented us with older students' work. I then assisted my team leader, Yi Yun, in exporting the data for the other ages into Google Sheets and categorising it into various colour categories so that we could readily categorise the data. Following that, each of us was responsible for analysing the data based on the questionnaire parts and entering it into Miro. We produced a summary for each component, then built an overall summary and picked the major points that would be deemed insights. One thing that irritated me was a work that included analysing data from a survey and putting it into Miro, and one of us didn't do it on time, so I ended up doing it for them. 

Other than that because Emeline and I had lessons on Thursday, we couldn't assist our leader Yi Yun and Luisa in interviewing one of the interviewers, which had already begun when we arrived. We spoke with three Lecture on Friday to hear their opinions on pram goods. We recorded three lectures and automatically transcribed one of them, but there were some issues with the automated transcription, which I thankfully saved as a backup. 

Week 5

This week has indeed been a challenging one for our team. We worked hard to complete all the data analysis tasks, only to find that the prospects of the children's carriage market in Malaysia are not optimistic. Most people have a low interest in purchasing such products due to their high price and lack of practicality. After discussing with Mr Mike, we decided to readjust our target market and focus on the Western market instead. This decision brought about some difficulties and setbacks as we had to modify our plans and redefine our brand strategy.

During the meeting, we discussed the artistic direction and the required colour palette to convey a bold, intense, and adventurous feeling. Then, we assigned tasks and started creating the presentation slides. I was responsible for finding a suitable artistic direction, colour palette, and naming the brand. I proposed some designs in a minimalist style and suggested a new brand name - DadVenture. We then had a discussion and took a vote, ultimately deciding on a combination of minimalist and bold design styles.

Despite facing many challenges and setbacks this week, I am satisfied with the progress our team has made. Through close collaboration and dedicated efforts, we overcame obstacles and made crucial decisions regarding brand positioning and slide design. I believe that our hard work and creativity will lead to success in our proposal and showcase impressive results to our clients.

Week 6

This week, I feel doubly stressed because I have taken on two tasks. The first task is to make decisions on a social media proposal with Emeline, another member of the graphic design team. We have to consider the content for Instagram, Facebook, and YouTube and incorporate creative ideas. It does require a lot of time, but we are doing our best to gather as many ideas as possible to present our progress at the next meeting. I have also conducted extensive research on the social media accounts of other travel van brands like Joey Wagon, Veer, and Wonderfold to see how they manage their accounts and view the design of their posted content.

The second task is working together with Luisa on the User Journey Map. This task is crucial as it requires putting ourselves in the customer's shoes and simulating various scenarios and brainstorming what touchpoints need to be addressed.

Week 7

This week, we completed the user journey map and presented it to Mr Mike. We need to showcase the duration of each stage and the specific media or platforms that will be used. Mr. Mike and we had a more detailed discussion about this user journey map, and it really sparked my competitiveness, motivating me to delve deeper into studying this user journey map.

We also discussed brand touchpoints this week and decided on the quantity of content we want to create. We started with the user journey map to understand what the brand touchpoints could be. Since Emeline and I are studying graphic design, we are responsible for deciding on the Instagram content and have to consider content creativity and layout. I researched competitors' Instagram pages and started jotting down my content ideas and descriptions in a Google spreadsheet. It was fascinating to see other brands' Instagram posts, as some of them were really engaging, and I wonder how they achieve that. We can't really start the content design until the 9th week when we meet with the client and get their approval on the theme colours, layouts, and all key visual elements.

Week 8

In the following days, our team worked even harder to overcome the difficulties we faced during the rehearsals. We realized that Afif needed additional support and guidance, so we scheduled extra meeting time to review and discuss the presentation slides together. This individual coaching boosted his confidence and had a positive impact on the overall progress of the team.
Apart from addressing Afif's concerns, we also focused on improving time management to ensure that each rehearsal segment could be completed within the given time limit. We further revised and simplified the presentation script to ensure the core information was conveyed clearly to the audience.

We recognized that the visual impact of the slides was crucial for a successful presentation. Therefore, we dedicated time to selecting appropriate images and charts that suited the theme and made adjustments to the layout to enhance overall visibility and appeal.

In the end, through continuous efforts and teamwork, we successfully completed the entire rehearsal process. We take pride in our progress and look forward to showcasing our creativity and hard work during the actual presentation.

Week 9

Today, we conducted a presentation to our clients via Zoom. We had initially planned to use X Space, but it was already fully booked. We also inquired about the Discussion Room at the library, but since our team hadn't all arrived yet, we couldn't utilize it. In the end, we ended up using our regular classroom. As the first group to present, we arrived on campus early to set up the microphone and camera. We changed the virtual background as well. Since I was responsible for the introduction, I made an effort to be energetic and courteous to leave a good impression.

Surprisingly, after our presentation, the clients didn't have many questions about the art direction. They were delighted to see what products we could produce in the upcoming weeks. We were filled with enthusiasm and immediately assigned tasks to start working. Originally, we had planned to create 3D models, but due to limitations in knowledge and time, we decided to abandon 3D modelling. I took on the task of using Photoshop to design a kid's wagon. However, throughout this week, I have been struggling with using Photoshop beta to create a stroller wagon.

Week 10

This week has been the most stressful for me, almost reaching the point of breakdown, as I have had a lot of tasks on my plate. These tasks include using Photoshop to create a kid's wagon, repeatedly adjusting the key visual, brainstorming ideas for the promotional video, and sketching the storyboard for the promotional video. It is particularly challenging with Photoshop because I need to design the stroller wagon in various scenes and ensure the placement of the wagon is accurate.

Unexpectedly, the reference I used for the promotional video storyboard delighted my teacher, which ignited my excitement to complete all the tasks. The satisfaction from receiving positive feedback has motivated me to persevere and give my best effort to accomplish everything.

Week 11

I consulted and made modifications to the key visual effects and YT ad storyboards. Due to the extensive changes needed, Yi Yun announced after class that there would be a physical meeting at Makerspace this Friday. As we prepared for the meeting this week, Yi Yun, Sim, Luisa, and I went to the campus and booked a discussion room in the library to discuss the storylines. At the same time, we had an online meeting with Emeline and Caelan. However, I was extremely frustrated because one of our team members, Afif, who is an graphic design student, did not attend the meeting despite its importance and started working on other things, which added a lot of pressure on me and Emeline.

During the discussion, each member provided a storyline, and we ultimately decided on the final one. Additionally, I continuously made changes to the key visual and discussed it with the team members, gathering their feedback and opinions.

Week 12

This week, I completed the composition of the modified key visual and promotional video and handed it over to our team leader, YiYun, to begin the animation of the promotional video. After handing it off, I quickly assisted Sim and Luisa in starting the production of the microsite and the photos for the Kickstarter campaign, as well as arranging the placement of the wagon in various directions.

During this week, we began to notice that Afif had started slacking off and not completing his tasks. Even though he finished the merchandise, it didn't meet our requirements, which made us very frustrated. What's even more infuriating is that because he didn't complete his upcoming tasks, we all had to take over his work. As a result, I received the responsibility of creating content for social media posts, specifically focusing on product showcasing, with a total of six postings. Week 13

During this week, I unexpectedly came across a great tool, AI Generate, which proved to be quite useful. While working on the microsite and the Kickstarter campaign photos, I utilized Photoshop Beta for editing. Although it provided some assistance, I still had to spend a significant amount of time searching for suitable photos and making adjustments in the original Photoshop. Additionally, some modular components of the wagon needed to be transformed into 3D. Taking another risk, I embarked on a search for an AI solution that could help me convert them into 3D. The reason for this conversion was that I realized sourcing real-world components didn't quite align with the existing style of the Kids Wagon. In my quest for inspiration, I stumbled upon Wonderfold and discovered their 3D showcasing of Kids Wagons. Moreover, I found an AI tool that could convert my designs into 3D. Excitedly, I promptly contacted Caelan and asked for their assistance in creating various modular components for the 3D conversion.

As I progressed, I noticed my growing familiarity with the structure of Photoshop.

Week 14

This week has been incredibly busy for me. I almost set aside some subjects and focused solely on one because our submission presentation suddenly got moved up. Additionally, YiYun noticed that there were several missing elements and things that needed modification, so I voluntarily took on these tasks. I hurriedly created influencer and online review social media posts and provided numerous backup photos in case they were needed.

Week 15

We also came across the customer's requirements in the PDF, and I discovered that they were in need of Brand Guidelines as well. I willingly took on this task because I understood the significant role of Graphic Design in creating a comprehensive Brand Guideline. In my opinion, this is a particularly challenging endeavour. Within the guideline, I meticulously crafted numerous logos, determining their placements, sizes, and the crucial colours to be used. The process of developing this Brand Guideline pushed my computer to its limits, as the number of materials and photos surpassed my expectations, resulting in a substantial file size. I lost count of how many times I had to redo it, but eventually, I successfully completed the Brand Guideline.

Upon finishing the Brand Guideline, I immediately transitioned to assisting them with slide preparation, ensuring the inclusion of necessary elements and relevant photos as directed by the Art Direction.