Task 3- Positioning & Identity (Brand Corporate Identity)

 

04 OCT 2022- 25 OCT 2022 ( WEEK 6- WEEK 9)

CHIN ZHI XIAN / 0344352

BACHELOR OF DESIGN (HONS) CREATIVE MEDIA / Brand Corporate Identity

Task 3- Positioning & Identity

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Lecture Note

For task 2, we will have to do:

1. Logo Rationale: Value Proposition Statement & Design Elements 
2. Logo Space Rationalization, Logo Grid, Logo Clearspace, Logo Animation

For the following assignment, below is the breakdown of our tasks to do for each week:

Week 6 - Logo rationale, create a mood board
Week 7 - Stationery, Collateral
Week 8 - Environmental graphic, Digital Media
Week 9 - Design Finalization & Submission

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Instructions

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Project 3A: Brand Positioning

Week 7 

Last week I was one step behind when I got covid 19, Ms Li Lian started this week to explain to me the task this time, my task is to start assembling my mood board so that I have a general idea of what I am Which colors should be included in item 2 and here. Below is my mood board. I wanted to be more elegant, more serene, and more comfortable so that it resonated with the brand context.

I made two mood boards for Quality SkyPrint:

Figure 1.1 Mood board 1 (Final)

I chose this template because it feels comfortable to me, so it fits better with what I see

After that, I started working on the collateral, stationery, shop sign and website design. I wanted to do. Here are some of my thoughts:

Figure 1.2 Stationery

Figure 1.3 Shop Sign

Figure 1.4 Collateral

Figure 1.4 Website Design

I wanted to include:

1. Box packaging for high-end clothing
2. Regular shopping bag (subject to change)
3. employee name tag
4. Staff T-shirt
5. Cup

For stationery, I want my business cards to be horizontal, and my envelopes to be horizontal as well.

After consulting with Ms Li Lian, I started investigating my collateral. We first focused on stationery and then switched to collateral.

Figure 1.5 Color Pallete

Figure 1.6 Design of Bussiness Card

I decided that I prefer design 5 (bottom) because this design shows a standout effect and also clearly sees the overall logo

Figure 1.7 Front Design for Business Card

Next, I created the letterhead, the invoice, and the design of the back of the letterhead. 

Below is the design:

Figure 1.8 Letterhead Design

Figure 1.9 Invoice Design

Figure 2.1 Letterhead Back Design

In addition, I also created a design for a notebook.

Below is the design:

Figure 2.2 Notebook Design

I put all of the design inside the flat lay 

Below is my mockup flat lay:

Figure 2.3 Flay lay of Business Item 

This week is Independent Study Week. I continue to work on my promotional materials, social media pages and environmental design.

Before that, I made a mockup of Business items including notebooks

Below is the mockup that I do:

Figure 2.4 Envelop Flat lay

Figure 2.5 Invoice & Back Flat Lay

Figure 2.6 Letterhead & Back Flat Lay

Figure 2.7 Business Card Mock Up

Figure 2.8 Notebook Mock-Up #1

Figure 2.8 Notebook Mock-Up #2

Figure 2.8 Notebook Mock-Up (2 designs) 

For the collateral, I made two pattern designs and I want to integrate it into my collateral．

Figure 2.9 Pattern Design

Figure 3.1 First Pattern

Figure 3.1 Second Pattern

I then moved on to do my collaterals. Below are my attempts: 

Figure 3.2 

Tote Bag Design Mock-Up #1

Figure 3.3 

Tote Bag Design Mock-Up #2

Figure 3.4 

Shopping Bag Design Mock-Up

Figure 3.5 

Packaging Box Mock-Up #1

Figure 3.6 

Packaging Box Mock-Up#2

Figure 3.7

Staff Uniform Back Mock-Up

Figure 3.8

Staff Uniform Front Mock-Up

After doing the collaterals, I moved on to Social Media and Environmental design. 

Figure 3.9

Instagram Feed

Figure 4.1

Instagram Layout 

Figure 4.2

Instagram Profile

    

Figure 4.3

Final Website Design (JPG)

Figure 4.4 

Store Front Mock-Up

Figure 4.5 

Shop Sign Board Mock-Up

Figure 4.6

Shop Sign at the counter Mock-Up

Final Compilation of Stationeries, Merchandises, Communication, and Environment: 

Figure 4.7 

Final Submission Compilation (PDF)

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Feedback

Week 6

General Feedback

Get covid (MC)

Specific Feedback

Get covid (MC)

Week 7

General Feedback

The color and moldboard choices are good, no comment on that.

Specific Feedback

The choice of collateral is a bit small, you need to add a few more, remember to look for the mood board on Instagram and the mood board on the website

Week 8

General Feedback

Independent Learning Week

Specific Feedback

Independent Learning Week

Week 9

General Feedback

The logo needs to careful, to make sure that got follows what I design for the logo and also logo need follows the clear space that I did it.

Specific Feedback

Make sure I got to update with a new design, and also the logo and the word is a bit close so need to make sure between have a little space, the typeface just need only two, no more than 3 typeface.