Project 1- Promotional Packaging (Packaging Design)

14 SEP 2022-12 OCT 2022 ( WEEK 3- WEEK 7)
CHIN ZHI XIAN / 0344352
BACHELOR OF DESIGN (HONS) CREATIVE MEDIA / Packaging Design
Project 1- Promotional Packaging

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Lecture Note

Following this Lecture Note

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Introduction

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Project 1- Promotional Packaging

Reference of my topic

I will be picking Adopt Don't Shop be my Happy Meal Topic

Figure 1.1 

Reference

Next, I will try to illustrate it 

Figure 1.2 

Working Progress

When I illustrate it I suddenly got an idea for the dog that I illustrated.

Figure 1.3

Happy Meal Dog

I put the dog at the Mcdonald Symbol smile

Figure 1.4

Happy Meal Dog sleep at the smile

Below is my final for the Happy Meal Boxes Design

Figure 1.4

Happy Meal Front 

(Adopt Don't Shop)

Figure 1.5

Happy Meal Right 

(Why Adopt)

Figure 1.6

Happy Meal Back

(Dog sleeps at the smile)

Figure 1.7

Happy Meal Back

(The Benefit of Adopt dog)

Not only that, but I also make French Fries Packaging Designs. Below are the Designs.

Figure 1.8

French Fries Packaging Front

(Dog sleeps at the smile)

Figure 1.9

French Fries Packaging Back

(Adopt Don't Shop)

When I have done the design I try to apply it at the cut die.

Figure 2.1

Happy Meal Cut Die

Figure 2.2

French Fries Packaging Cut Die

After that, I make some mock-ups for the Happy Meal Packaging and French Fries Packaging.

Figure 2.3

Happy Meal Packaging Mock-Up

(Front)

Figure 2.4

Happy Meal Packaging Mock-Up

(Back)

Figure 2.5

French Fries Packaging Mock-Up

(Front)

Figure 2.6

French Fries Packaging Mock-Up

(Back)

After I have done everything, I go to the printing shop to print my physical Happy Packaging out.

Figure 2.7

Physical Happy Meal

(Front)

Figure 2.8

Physical Happy Meal

(Back)

Figure 2.8

Physical Happy Meal

(Right)

Figure 2.8

Physical Happy Meal

(Left)

Figure 2.8

Physical Happy Meal

(Top)

Final Submission

Figure 2.9

Final Submission for Promotional Packaging (PDF)

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Feedback

Week 3

Specific Feedback

The idea for Adopt Don't Shop is good, for suggestion can find some information about SPCA

Week 4

Specific Feedback

The Happy Meal is the better same colour as Mcdonald's original colour because red and yellow is their symbol colour.

Week 6

Specific Feedback

Everything is good, remember to go to print it out.