Task 4- Brand Guideline (Brand Corporate Identity)

25 OCT 2022- 25 NOV 2022 ( WEEK 9- WEEK 12)
CHIN ZHI XIAN / 0344352
BACHELOR OF DESIGN (HONS) CREATIVE MEDIA 
Brand Corporate Identity
Task 4- Brand Guideline

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INSTRUCTIONS

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Final Project

Mrs Li Lian provided us with some background information on the work, and she requested that we include the following information in our brand guide:

1.0 Brand

1.1 Introduction

1.2 Brand Purpose

1.3 Positioning

1.4 Brand Personality

2.0 The Identity System

2.1 The Logo

2.1.1 Logotype

2.1.2 Symbol

2.1.3 Logo Lock-up

2.1.4 Logo Exclusion Zone

2.1.5 Improper Usage

2.2 Typography

2.3 Colour

3.2 Graphic Elements

3.0 Applications

3.1 Stationery

3.2 Communication

3.3 Environment

3.4 Merchandise

Below is my Layout Reference

Figure 1.1 

Layout Reference

Next, I will create a guideline to do my work.

Figure 1.2 

Guideline (JPG)

Figure 1.3 

Guideline (PDF)

Before I started to do the navigation, I did some layout thumbnails.

Below is my thumbnail attempt:

Figure 1.4 

Attempt 1 Thumbnail (JPG)

Figure 1.5

 Attempt 1 Thumbnail (PDF)

As soon as I have received Mrs Lian's and Mr Vinod's feedback, I will create a new version of the thumbnail and will also add a new page that has the headings Identity System, Application, and Contact Us. 

Figure 1.6 

Attempt 2 Thumbnail #1 (JPG)

Figure 1.7 

Attempt 2 Thumbnail #2 (JPG)

Figure 1.8 

Attempt 2 Thumbnail #3 (JPG)

Figure 1.9 

Attempt 2 Thumbnail (PDF)

As soon as I'm through with the layout thumbnail, I go on to create my first design and interactive PDF.

But first, I go find some better photos for my Interactive PDF.

Figure 2.1 

Folder of photos (JPG)

Figure 

2.2 Attempt 1 Interactive PDF

After I get feedback from Mrs Li Lian & Mr Vinod, I started to do some rechange because Mr Vinod say my Interactive PDF layout is messy, and need to align to the left or right and also need to take off my background color and change to the better color.

Final Submission

Below is my Final thumbnail layout

Figure 2.3 

Final Thumbnail B&W #1 (JPG)

Figure 2.4 

Final Thumbnail B&W #2 (JPG)

Figure 2.5 

Final Thumbnail B&W #3 (JPG)

Figure 2.6 

Final Thumbnail B&W (PDF)

Figure 2.7 

Final Thumbnail Color #1 (JPG)

Figure 2.8 

Final Thumbnail Color #2 (JPG)

Figure 2.9 

Final Thumbnail Color #3 (JPG)

Figure 3.1 

Final Thumbnail Color  (PDF)

Figure 3.2

Interactive PDF Cover Page (JPG) 

Figure 3.3

Interactive PDF Table Of Content (JPG) 

Figure 3.4

Interactive PDF The Brand (JPG) 

Figure 3.5

Interactive PDF Introduction (JPG) 

Figure 3.6

Interactive PDF Brand Purpose (JPG) 

Figure 3.7

Interactive PDF Brand Positioning (JPG) 

Figure 3.8

Interactive PDF Brand Personality (JPG) 

Figure 3.9

Interactive PDF Identity System (JPG) 

Figure 4.1

Interactive PDF The Logo (JPG) 

Figure 4.2

Interactive PDF Symbols (JPG) 

Figure 4.3

Interactive PDF Logo Coloured (JPG) 

Figure 4.4

Interactive PDF Logotype (JPG) 

Figure 4.5

Interactive PDF Typography (JPG) 

Figure 4.6

Interactive PDF Colour (JPG) 

Figure 4.7

Interactive PDF Logo Lock-Up (JPG) 

Figure 4.8

Interactive PDF Logo Exclusion Zone (JPG) 

Figure 4.9

Interactive PDF Improper Usage (JPG) 

Figure 5.1

Interactive PDF Graphical Element (JPG) 

Figure 5.2

Interactive PDF Application (JPG) 

Figure 5.3

Interactive PDF Stationery (JPG) 

Figure5.4

Interactive PDF Stationery #1 (JPG) 

Figure 5.5

Interactive PDF Stationery #2 (JPG) 

Figure 5.6

Interactive PDF Stationery #3 (JPG) 

Figure 5.7

Interactive PDF Stationery #4 (JPG) 

Figure 5.8

Interactive PDF Stationery #5 (JPG) 

Figure 5.9

Interactive PDF Stationery #6 (JPG) 

Figure 6.1

Interactive PDF Stationery #7 (JPG) 

Figure 6.2

Interactive PDF Merchandise (JPG) 

Figure 6.3

Interactive PDF Merchandise #1 (JPG) 

Figure 6.4

Interactive PDF Merchandise #2 (JPG) 

Figure 6.5

Interactive PDF Merchandise #3 (JPG) 

Figure 6.6

Interactive PDF Merchandise #4 (JPG) 

Figure 6.7

Interactive PDF Merchandise #5 (JPG) 

Figure 6.8

Interactive PDF Contact Us (JPG) 

Figure 6.9 

Interactive PDF

You can click here for a look.

If cannot click in, Please download the file and play.

Figure 7.1

Interactive PDF (Tutorial Video)

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Feedback

Week 10

There are issues with how I am playing with the element and I need to be careful that I am not just simply placing things, there is a lot of space involved and if I have too much space I will disengage the reader. That doesn't mean I fill up everything as well. Visual content needs to be delivered in a very clear and precise manner. The directive forces me to create two options at the least in my process so that I explore possibilities.

Week 11 

The font size is too small so needs to more biggest a bit. The navigation is on the top so all must be in the same area. I need to create the thumbnail layout before I start the work. In addition, the Brand Guide is for my company so no need to add the student id and name inside the brand guide and also need to add the logo, if not add the logo in the brand guide so everyone doesn't know what kind of brand or company that I do.

Week 12

The layout is messy so I need to align all my title and body text on one side, and the background image takes off leave it white and make sure all the colours can be seen clearly.

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Reflection

Experience 

The layout that I've created is giving me a lot of trouble since I still get the impression that I'm forgetting something, and the interaction at the end makes no sense to me. Even though I encourage myself to be strong, there are moments when I genuinely feel like throwing in the towel and giving up. I would also want to thank Ms Lilian and Mr Vinod for their insightful comments. If I had the opportunity to do it all over again, I would place a greater emphasis on creating interactive PDFs.

Observation

In conclusion, the layout and grid system are the most important aspects of your design's overall look. It is OK for a design to have some white space in it from time to time since this gives the design room to breathe and provides contrast with it. Your designs may also become of higher quality and have more of an effect if you have a decent picture to work with.

Finding

Due to the fact that it was the very first in-person lesson that I had ever taken, the whole process was incredibly challenging for me. Even though I haven't found my groove with the final class schedule yet, I'm certain that things will evolve throughout the next semester, and I can't wait to move on to the next phase of my education.

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Further Reading

Figure 3.4 

Example of Guideline

When it comes to developing a brand that people will remember, consistency is more important than anything else. Take for example the most well-known companies in the world and the ease with which you can recognise them. When you catch a glimpse of the swoosh, you immediately recognise the brand as Nike. McDonald's can be identified by its trademark golden arches. The same can be said about Apple's half-chewed apple. These businesses are so ingrained in your memory that it's almost as if they're glued there, and having clear brand guidelines is a big part of what makes that possible. However, brand guidelines encompass a great deal more than just a logo or icon. It can be seen in their choice of colours, imagery, fonts, and tone, and it can even be felt when you view one of their advertisements. This article will provide a more in-depth examination of what brand guidelines are, as well as 12 examples of companies that have successfully implemented them, and some pointers for how you can develop your own brand guidelines.