Final Project : Visual Analysis (Design Principles)
LECTURE
VISUAL & ANALYSIS
- Is a method of understanding design that focuses on the visual elements & principles.
- In its strictest definition- a description & explanation of visual structure for its own sake.
- Yet the purpose of visual analysis can also recognise the choice that a designer made in creating the design, as well as better understand how the formal properties of design communicate ideas, content, or meaning
- Visual analysis is a critical part of visual literacy, a skill that helps people read & critically interpret images, whether in a museum, on social media, in entertainment, advertising, or the news.
- As citizens of the 21st century, we are constantly confronted with visual judgment skills & help people seek out answers instead of passively receiving information.
HOW DOES VISUAL ANALYSIS WORK?
- Phase 1: OBSERVATION
- Phase 2: ANALYSIS
- Phase 3: INTERPRETATION
- OBSERVATION means closely looking at & identifying the visual elements of a design, trying to describe them carefully & accurately in your own words. Do not read beforehand about the design at all.
- ANALYSIS requires you to think about your observations & try to make statements about the work based on the evidence of your observation.
- Think about how the specific visual elements that you've identified combine together to create a whole & what effect that whole has on the viewer.
- How your eye is led through the work and why? Apply the Design Principles knowledge you have learnt throughout these weeks.
- In this final phase, your observation, description, & analysis of the work are fused with facts about the design work ( & in some cases the designer) & historical context that you find in trustworthy published sources.
- What is the meaning of the design? What was the purpose for it to be created?
INSTRUCTION
FINAL PROJECT: VISUAL ANALYSIS & FINAL E-BLOG
These are TWO PARTS to this project
PART 1: VISUAL ANALYSIS
- Select a design of your choice( poster/ billboard/ illustration/ etc)
- Conduct a visual analysis of the design in about 500 words( refer to the steps shown above as guidelines).
PART 2: DESIGN
- Produce a work of design, in A4 or A3 size, inspired/ influenced by the design you have analysed, or as a reaction to it.
- Write a 150-200 word rationale for your design.
VISUAL RESEARCH
PHASE 1 - OBSERVATION
This design work was designed by a designer named Eiko Ojala(@o_eiko), and
the name of this work is "An Olympic Catastrophe". He is famous for his
digital paper-cut illustrations. I like his style very much because his
works are designed in 3D, I feel that all his works are like living
things, alive with life. Among his many works, I like his works best. This
design work uses a vertical format with visual elements. The main colors I
observed are grey, blue, charcoal green, purple and deep red. The overall
composition is clean and tidy, and the composition used is the golden
ratio. Generally speaking, this is a shape and design closely related to
light and shadow. In the overall design, illustrations are rarely used in
this design work, and a minimalist design technique is adopted. The
article is placed in the lower-left corner, and the topic is placed in the
upper right corner.
PHASE 2 - ANALYSIS
At first glance, this artwork attracted my attention because it is a model
of the Olympic disaster described in New York, USA. The point is that the
flame resembles a flame, and the hue is the most conspicuous. Many
patterns are displayed in the flames, such as the Statue of Liberty, the
Rio Olympics and the U.S. election. Harmony can also be seen in this
design work, that is, the flames have similar shapes and different
emotions. Not only that, there is rhythm in this flame. There are also
proportions in the layout, creating layers, we see the largest size image,
followed by smaller text. At the same time, I also saw this design work,
and also saw that it also has movement, which is in the flame, as if he is
squirming. This is very emphasized as the main theme of this work, and it
forms a strong visual contrast.
PHASE 3 - INTERPRETATION
This work is to tell about the 2016 Rio Olympics and visualize current
events such as this year's Rio Olympics, the U.S. election, breast cancer
and the Zika virus. I found that this style of illustration reflects the
ancient Chinese folk art style, which was mostly used in funeral and
sacrificial ceremonies in the early days. Later, this art slowly evolved
and began to be used for ceremonies. Later, this art began to expand
slowly, and at the same time, it gradually integrated into the design
industry all over the world, and slowly began to integrate into the 3D
design.
In general, I think this is such a beautiful work that evokes a sense of inspiration, but I am in awe of the exquisiteness of its illustrations and composition.
Design Progression
FIGURE 3.3 FINAL OUTCOME
FIGURE 3.4 FINAL OUTCOME (PDF)
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